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Onlineshoes.com, Seattle
2010 - 2015
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Web Product Copywriter. Wrote creative content for the online retail sales of men's, women's and children's footwear, including sales blurbs, landing pages and related marketing/SEO materials. Met daily deadlines for a high volume of varied assignments. Maintained voice consistent with company's vision and the identity of diverse brands, working in close cooperation with marketing, merchandising and art departments.
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Freelance, New York and Seattle
2008 - 2010
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Senior Copywriter. Recent projects include sales collateral inserts and media kits for various publications at VNU Business Media. Other recent clients: flap copy for Harlequin Books, newsletter articles for The Magazine Publishers of America and the Jewish Federation of Seattle, in addition to the home page and all promotional launch materials for the animalattraction.com website.
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PP Direct Marketing, New York
2007 - 2008
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Senior Editor/Copywriter. Responsible for conceptualizing and shaping creative direction for in-depth direct to consumer e-commerce e-mail up-sells and catalog product blurbs, working in close cooperation with art directors. Supervised scheduling, version testing and maintenance of brand voice.
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Bertelsmann/Bookspan/Doubleday Direct, New York
2004 - 2007
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Senior Copywriter. Conceptualized and created direct mail campaigns for the acquisition and retention of book club customers, coordinating efforts with art and materials departments. Organized and executed presentations to marketing and editorial teams. Wrote and edited all related promotional copy, including magazine print ads, merchandise product blurbs, special topical inserts and advertorials.
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Bertelsmann Music Group (BMG) Direct, New York
1999 - 2003
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Composed and created web and print promotions for CDNOW and BMG Music Service, working closely with marketing and design teams. Writing responsibilities included promotional headlines and body copy, banners, e-mails and descriptive product blurbs for the direct mail and online sales of music, video, books, electronics and popular culture merchandise.
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Education: Vassar College: Poughkeepsie, NY. BA in English
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